OK Boomer and the Paradox of Meme Lifecycles

A New York Times article about 'ok boomer' is functionally a death-sentence, and that's what happened with 'ok boomer'.

It wouldn't seem that way at first, because whenever a meme gets exposure like that, it becomes ubiquitous.

But once a meme becomes ubiquitous, it means it will die soon after. By the time actual boomers are exposed enough to a meme to write thinkpieces about it, it's already past the apex of its meme cycle