A New York Times article about ‘ok boomer’ is functionally a death-sentence, and that’s what happened with ‘ok boomer’.
It wouldn’t seem that way at first, because whenever a meme gets exposure like that, it becomes ubiquitous.
But once a meme becomes ubiquitous, it means it will die soon after. By the time actual boomers are exposed enough to a meme to write thinkpieces about it, it’s already past the apex of its meme cycle
Me, looking down on memes from outside of history: