We don't need to 'convert' everyone into a Marxist theorist for socialism to succeed. But we need to do our best to counter reductive, misleading narratives that dominate capitalist politics.
The colonizers portrayed human sacrifice as barbaric. But it developed logically out of Mesoamerican military paradigms, which were more humane than European-style mass slaughter warfare.
Celebrating and acknowledging the importance of work doesn't mean turning work into an ethical principle. If anything, turning work into a virtue is, paradoxically, a tool of the capitalist class.
Capitalism depends on two values that share a currency: money and capital. Money is liquid currency that freely flows through the economy. Capital is money that has been invested, in order to generate profit.
Under capitalism, people have private property. Private property enables the capitalist class to extract surplus value from the workers. The way they do this is under-compensating their workers. They pay them less in wages than the workers generate in value. The surplus is called profit.
But what if profit was in the form of a currency that was completely divorced from the currency that wages are paid?
If you think Epstein brain is bad, we have a new diagnosis: Impeachment Brain. Randi does her best to keep you in the know. Save yourself, don't open this link.
One argument I've seen against communism online revolves around arguing in favor of "managerial labor" - implying that under a communist system, that type of labor will no longer exist. A pithy expression of this argument is "someone has to write the checks!".
But, managerial labor is different than owning capital. In very small businesses, the owner is the manager, but there's nothing necessary about owning capital to then do managerial duties, and there's nothing necessary about being a manager that involves owning capital.
Reality tv uses basic tools to influence fan votes. When you notice those tools, you notice similar patterns in political media.
There are many structural elements that not only influence who wins votes / elections, but how we conceptualize elections to begin with.
In the most basic sense, the amount of exposure someone gets influences their votes. The only reason Joe Biden dominated the early polling of the 2020 primary is because he's the candidate who most people know the best. This is even easier to witness in reality tv fan votes.